Qlik announced this news to its partners at the Qlik Master Reseller Summit in Milan, Italy. We were there to bring you every piece of information you might need.

Milan, Bratislava, 18th January 2019 –2019 begins with exciting news. Qlik’s business model shifts from a traditional licensing model to selling its solution on a subscription basis. This means that all new customers who buy Qlik’s solutions from now on will no longer have to deal with the initial large expenses for one-time licenses. They will only pay a regular annual fee for the services they actually use.

The change will not affect already existing customers who want to expand their existing license portfolio. The new sales model comes into effect immediately.

Qlik on a subscription basis

Qlik is one of the most advanced companies in the IT world today. In order to strengthen its leadership position in the market of analytical solutions, it delivers industry-leading product innovations (AI, Big Data Index, etc.), but it also updates its business strategy to meet expectations. “The move towards the subscription-based model is the most important change in Qlik’s business model of the recent years. It is a big step forward and the benefits for clients are evident at the first glance. Clients will gain dynamic control over BI environments and pay only for what they actually use. The process of Qlik deployment will be greatly simplified as well,“ says Lukáš Neduchal, Sales Director of EMARK.

The new model will not affect already sold licenses: This will remain unchanged. Licenses purchased so far remain, of course, in accordance with the agreed terms,“ says Róbert Srotýř, Partner Relationship Manager at EMARK. Clients who have purchased Qlik’s classic licenses will be able to decide whether they want to continue in this model under unchanged conditions or shift for a more flexible subscription model. This also applies to our long-term clients using QlikView environment and the possibility to migrate to Qlik Sense.

Subscription based model or service subscription is currently a highly preferred method of financing software solutions. This change is fully in line with trends in the business intelligence industry. The subscription system is the best possible solution for all parties. Gartner estimates that by 2020 all new vendors and 80% of current vendors will offer their solutions based on pre-paid licenses (or subscriptions will be a key element of their product offer).

Benefits of Qlik on a subscription basis:

  • Better allocation and control over funds with regard to added value. You will only pay for what you actually use in the given period – no more unused licenses.
  • Easier deployment of Qlik – the ability to penetrate new areas, segments, or divisions. You can start working almost immediately and without the need for a large initial investment. The cost of running BI solutions will spread out over a given period.
  • Reduce customer risk thanks to increased flexibility. There is no need to make a big decision and invest in advance. You can invest on a continuous basis, which will have a positive impact on cash flow.
  • Higher predictability. The costs will spread out over a given period.
  • Greater emphasis on added value. You will be able to “turn on and turn off” your solution at any time depending on what you want to use.
  • Test other tools as well. You do not have to make a crucial selection decision at the moment. You can test other BI solutions in parallel and then choose the winner.
  • Significant simplification of paperwork. You no longer have to pay for software maintenance. You will have a flat fee for real-time licenses, including maintenance.
  • Greater emphasis on quality. Subscription can be canceled, or you can shift from one platform to a different platform at any time. No catch.
  • Lower initial costs. The subscription can be put into books as OPEX.

More info on Qlik solutions here: emarkanalytics.com/sk/produkty/

EMARK Online DataTalks – check out also our other webinars

Superfast insights for agile steering of the business

    Name and surname



    I consent to the processing of my personal data for the purposes of marketing activities by EMARK Group.
    For more information, including a specification of the EMARK Group and the scope of the specific marketing activities for which you consent, please see the Personal Data Protection and Privacy HERE.