In order to understand the needs of our customers, we developed our own application in Qlik. Thanks to the app we are able to monitor transaction data of every store per hour, even break data as per individual category! At the end of the day, we have data which tell us whether the customer behavior is changing or not. We know what categories are important for a certain group of people – for example, for 65 years-olds and older. This gives us a certain insight into how they think. Now, we are able to satisfy this customer group even better than before!

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