Marketing Analytics
Align strategies to address market shifts, customer sentiment, and developing trends. Boost marketing ROI through better targeting and campaign performance.
Marketing Analytics Unleashed.
Rule marketing from one screen
Get all important marketing KPIs under one roof, in one app, with all the results always just a few clicks away. Our Marketing Analytics enables you not only to cover all your critical marketing KPIs, but also to connect lead generation with sales results. Marketers and sales managers can use it to measure the impact marketing activities have on the business.
Our solutions and apps are based on proven, first-class data analytics technologies, such as Qlik Sense and Inphinity Forms.
What can we help you with?
Optimize marketing strategies
Track and measure campaign performance. Improve targeting, conversion, and ROI. Analyze customer sentiment and increase brand awareness.
Improve customer segmentation
Deliver greater ROI — target right prospects & valuable clients. Improve customer segmentation & conversion. Specify targets for up-selling & cross-selling.
Get full grasp of web analytics
Integrate channels to deliver a consistent brand experience. Analyze market shifts, customer sentiment, and trends. Identify threats and opportunities.
How?
UNLOCK YOUR DATA
- Connect data from all source systems
- Create associative data model
- Do any ad-hoc self-service analysis in Qlik
GET SUPERFAST INSIGHT
- Ready-made apps & custom dashboards
- Model, plan, set targets & alerts
- Drill-down across all business areas
UNDERSTAND AND ACTION
- Consult with certified financial expert
- Understand what your data tells you
- Set the right strategy & actions
- Monitor key KPIs
What will you get?
Areas and topics
- Lead management
- Campaigns
- Web & Social media
- Customer relations
- Acquiring new customers
- Increasing customer satisfaction
- Increasing Brand Awareness
- Introducing new products or entering new markets
TOP Benefits
- Cost savings
- Revenue increase
- Full view of customers across channels
- Engaging customers in real-time
- Clear social media strategy
- Customer churn prediction
- Right message at the right time on the right channel
- Customer centric approach
Associative Marketing Solution
Typical Use Cases
Here you can find a few instances of use cases this solution can cover. Needless to say, there is a whole universe of different use cases that can be addressed with it, even really specific ones.
Put all your analytics into one place
How many marketing tools do you need to succeed? Analytics, GoogleAds, Google Tag Manager, Yandex, and many others have only one purpose – collect and store data about your websites.
But how to compare rather disparate data from multiple apps? And how does the overview look like?
The most sessions on our websites were since 1.1.2020. With a closer look, we see two top-performing websites with the highest number of events. How did they perform in Europe? Which days they had the highest number of PageViews with the longest average Session Duration?
Find which campaigns (don´t) work
For the majority of SMB businesses, GoogleAds campaigns are a crucial part of their marketing strategy. Well, if you run or manage more of them, keeping up to speed is not an easy task, is it?
To see all the important figures and facts from various campaigns under one roof and in context is priceless. With our Marketing Analytics, you can actually have all the necessary KPIs within a few clicks. Which campaigns are effective from CPR or CPC perspective, which of them has too high bounce rate…and what does it mean with regards to goals of the campaign?
In the app’s associative model, you can see important insights beyond simple matrix which helps to find what performs good and what is not.
Analyzing sessions peaks since 1.1.2020 we found out that there were few campaigns performing at that particular time. Which of them had effective values of CPC and CTR? And which of them were more expensive than we expected? The answer is just a few clicks away.
Put your targets into actions and drive for success
Setting targets is a crucial part of Campaign management. Whatever is your call to action – download, registration, or anything else – evaluation shows you when you have performed well and when you have underperformed.
As the video depicts, we haven´t performed well since 1.4.2019, and the trend also doesn´t look well. Something is not right, now let’s take a closer look into it.
We can see a detailed timeline of Goal Conversion Rate with all daily ups and downs. What´s going on and why? Was the goal set incorrectly or we are not performing for real? Who is a responsible person? While we investigate, we can for example set a new target to fix the status quo – with Inphinity Forms.
A few happy clients
Not sure if this solution will work with your data?
Book a discovery call. We are eager to help.
We can connect any data sources you might have – no matter if it is in cloud or on premise. Also we can make it work with dedicated marketing tools you use, such as Google Analytics, Google Ads; apps for marketing automation, mailing campaigns or social networks. We also have long track record in connecting a data hidden and locked in ERPs such as Navision, SAP, NetSuite, Oracle as well as many other tools or technologies. Whatever data sources you have we can handle them… Or will be happy for you to prove us wrong 😉