Datová transformace

Qlik Sense never stops surprising us with its options. It certainly met our expectations. It has its limits, of course, but these limits are the problem of our thinking, I would say. We have to get used to the fact that Qlik works differently than a traditional Excel or SQL database. Change in our thinking is probably inevitable.

Qlik is the main reporting platform in ESET, incorporating several sources, dozens of standardized reports and over 100 users in all strategic departments – sales, marketing, business development, product, and finance.

In order to understand the needs of our customers, we developed our own application in Qlik. Thanks to the app we are able to monitor transaction data of every store per hour, even break data as per individual category! At the end of the day, we have data which tell us whether the customer behavior is changing or not. We know what categories are important for a certain group of people - for example, for 65 years-olds and older. This gives us a certain insight into how they think. Now, we are able to satisfy this customer group even better than before!

I have all the data about people in one place. I see the person and everything I need to know about them. If I need data such as education status, undergone trainings, salary or whether the person worked overtime, whether they got a bonus etc., all I have to do is a couple of clicks.

Qlik aggregates data from all key areas of our operation - business, product portfolio, finance and marketing. We feed data to the reservation system so that we can objectively evaluate the actual effectiveness of marketing campaigns.