{"id":3151,"date":"2026-04-24T09:08:14","date_gmt":"2026-04-24T07:08:14","guid":{"rendered":"https:\/\/emarkanalytics.com\/engine\/?p=3151"},"modified":"2026-05-11T19:00:12","modified_gmt":"2026-05-11T17:00:12","slug":"martin-kostic%ef%b8%b1top-5-knih-ktore-ovplyvnili-moj-zivot-v-roku-2021","status":"publish","type":"post","link":"https:\/\/emarkanalytics.com\/sk\/martin-kostic%ef%b8%b1top-5-knih-ktore-ovplyvnili-moj-zivot-v-roku-2021","title":{"rendered":"Martin Kostic\ufe31Top 5 kn\u00edh, ktor\u00e9 ovplyvnili m\u00f4j \u017eivot v roku 2021"},"content":{"rendered":"

Odkedy si pam\u00e4t\u00e1m, v\u017edy som si u\u017e\u00edval \u201ekonzumovanie vedomost\u00ed\u201c z kn\u00edh do svojho mozgu. Tento sm\u00e4d po u\u010den\u00ed sa siaha a\u017e do mojich t\u00edned\u017eersk\u00fdch rokov, ke\u010f som za\u010dal prem\u00fd\u0161\u013ea\u0165 o tom, \u017ee sa stanem podnikate\u013eom. M\u00f4j otec mal pomerne p\u00f4sobiv\u00fa kni\u017enicu \u201emotiva\u010dn\u00fdch\u201c kn\u00edh, ktor\u00e9 \u010dloveka pripravuj\u00fa na v\u00fdzvy, vzostupy a p\u00e1dy tejto vzru\u0161uj\u00facej, no nebezpe\u010dnej a ve\u013emi zodpovednej cesty, na ktor\u00fa som sa mal vyda\u0165.<\/span> <\/span><\/p>\n

Ke\u010f si vyber\u00e1m nov\u00fa knihu na \u010d\u00edtanie, sna\u017e\u00edm sa bu\u010f n\u00e1js\u0165 nov\u00e9 te\u00f3rie, my\u0161lienky a sp\u00f4soby uva\u017eovania, ktor\u00e9 obohatia m\u00f4j charakter, alebo rie\u0161i\u0165 konkr\u00e9tnu v\u00fdzvu z novej perspekt\u00edvy, na inej \u00farovni. Ako povedal Einstein: \u201e\u017diadny probl\u00e9m nemo\u017eno vyrie\u0161i\u0165 z tej istej \u00farovne vedomia, ktor\u00e1 ho vytvorila.\u201c Skuto\u010dne ver\u00edm, \u017ee dobr\u00fd v\u00fdber kn\u00edh m\u00f4\u017ee by\u0165 \u00fa\u017easn\u00fdm sprievodcom \u017eivotom. Dodato\u010dn\u00fd \u010dlen predstavenstva, ktor\u00fd m\u00f4\u017ee rozhodn\u00fa\u0165, ak vediete firmu, v\u00e1\u0161 s\u00fakromn\u00fd psychol\u00f3g, zab\u00e1va\u010d, u\u010dite\u013e\u2026 \u010doko\u013evek v\u00e1\u0161 \u017eivot zah\u0155\u0148a a \u010do v\u00e1s zauj\u00edma.<\/span> <\/span><\/p>\n

A \u00e1no, mo\u017eno pr\u00e1ve vo svojej \u010fal\u0161ej knihe n\u00e1jdete k\u013e\u00fa\u010dov\u00fd k\u00fasok poznania alebo princ\u00edp, ktor\u00fd v\u00e1s povedie. Inform\u00e1ciu, ktor\u00e1 m\u00f4\u017ee znamena\u0165 rozdiel medzi dobr\u00fdm a v\u00fdnimo\u010dn\u00fdm, medzi v\u00ed\u0165azstvom a prehrou, medzi \u0161\u0165ast\u00edm a \u013e\u00fatos\u0165ou.<\/span> <\/span><\/p>\n

Som obzvl\u00e1\u0161\u0165 v\u010fa\u010dn\u00fd \u013eu\u010fom, ktor\u00ed mi odpor\u00fa\u010daj\u00fa knihy. Nie \u017ee by som mal \u010das pre\u010d\u00edta\u0165 v\u0161etko, \u010do mi odporu\u010dia. \u00daprimne ver\u00edm, \u017ee ka\u017ed\u00fd \u010dlovek, ktor\u00e9ho stretnete, m\u00e1 vlastnosti, ktor\u00e9 prevy\u0161uj\u00fa tie va\u0161e, a pr\u00e1ve tam sa od nich m\u00f4\u017eete u\u010di\u0165. Ako mal\u00e9 \u201e\u010fakujem\u201c spom\u00ednam \u013eud\u00ed, ktor\u00fdm som v\u010fa\u010dn\u00fd za odpor\u00fa\u010danie knihy.<\/span> <\/span><\/p>\n

Vlastne, \u00faprimne povedan\u00e9, knihy v\u00e4\u010d\u0161inou ne\u010d\u00edtam. Kedyko\u013evek m\u00f4\u017eem, po\u010d\u00favam audioknihy. Pre\u010do? Po\u010das d\u0148a ve\u013ea \u010d\u00edtam \u2013 e-maily, chaty, webov\u00e9 zdroje, v\u0161etok profesion\u00e1lny obsah, ktor\u00fd treba r\u00fdchlo absorbova\u0165. Po\u010d\u00favanie mi umo\u017e\u0148uje relaxova\u0165 a d\u00e1va mi mo\u017enos\u0165 u\u017e\u00edva\u0165 si knihy v situ\u00e1ci\u00e1ch, kde by \u010d\u00edtanie nebolo ve\u013emi praktick\u00e9.<\/span> <\/span><\/p>\n

Tak\u017ee, tu je top 5 kn\u00edh, ktor\u00e9 najviac ovplyvnili m\u00f4j \u017eivot v roku 2021\u2026.<\/span> <\/span><\/p>\n

\"\"<\/span><\/b><\/p>\n

Obklopen\u00fd idiotmi<\/span><\/b>
\nAutor: Thomas Erikson<\/span>
\nOdporu\u010dili mi: m\u00f4j otec a moja 12-ro\u010dn\u00e1 najmlad\u0161ia dc\u00e9ra<\/span><\/i> <\/span><\/p>\n

O tejto knihe som prv\u00fdkr\u00e1t po\u010dul od svojho otca (ktor\u00fd tvrd\u00ed, \u017ee je \u010derven\u00fd \u2013 a pravdepodobne aj je). Najprv som si nebol ist\u00fd, preto\u017ee nepova\u017eujem \u013eud\u00ed za idiotov (a po pre\u010d\u00edtan\u00ed som pochopil pre\u010do ;). Ke\u010f si ju moja najmlad\u0161ia dc\u00e9ra (12 rokov) k\u00fapila v miestnom kn\u00edhkupectve, kam sme ju vzali k\u00fapi\u0165 detsk\u00e9 knihy na \u010d\u00edtanie, za\u010dalo to by\u0165 v\u00e1\u017ene ;).<\/span> <\/span><\/p>\n

Ko\u013eko \u201eidiotov\u201c ste stretli minul\u00fd mesiac? Nie v negat\u00edvnom zmysle. \u013dud\u00ed, ktor\u00fdch ste jednoducho pova\u017eovali za odli\u0161n\u00fdch. \u013dud\u00ed, ktor\u00fdm ste jednoducho nerozumeli. Ako m\u00f4\u017ee by\u0165 tak\u00fd zauj\u00edmav\u00fd \u010dlovek tak\u00fd odli\u0161n\u00fd? Tak\u00fd zvl\u00e1\u0161tny. A predsa existuje odpove\u010f. Jednoduch\u00e1 metodol\u00f3gia a ve\u013emi siln\u00fd n\u00e1stroj, ktor\u00fd v\u00e1m umo\u017en\u00ed r\u00fdchlo odhadn\u00fa\u0165 typ osobnosti \u010dloveka, pochopi\u0165 ho a vedie\u0165, ako komunikova\u0165 tak, aby v\u00e1m rozumel. T\u00fato knihu pova\u017eujem za \u00fa\u017easn\u00e9ho sprievodcu pre ka\u017ed\u00e9ho, kto chce pochopi\u0165 \u013eud\u00ed okolo seba.<\/span> <\/span><\/p>\n

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Princ\u00edpy<\/span><\/b>
\nAutor: Ray Dalio<\/span>
\nOdporu\u010dil mi: Robert Srotyr<\/span><\/i> <\/span><\/p>\n

Dosta\u0165 firmu zo 6 na 60 zamestnancov je rovnako n\u00e1ro\u010dn\u00e9, ako ju dosta\u0165 nad 60 zamestnancov. Prekro\u010denie hranice 60 zamestnancov si vy\u017eaduje in\u00fd model riadenia a fungovania ne\u017e \u010doko\u013evek pod touto hranicou. A \u00e1no, mnoh\u00ed zlyhaj\u00fa. Princ\u00edp \u010d\u00edslo 1 je, \u017ee nesmiete strati\u0165 svojho ducha, hodnoty a kult\u00faru. A z\u00e1rove\u0148 mus\u00edte zvl\u00e1dnu\u0165 rast. Bridgewater Associates Raya Dalia je v s\u00fa\u010dasnosti najv\u00e4\u010d\u0161\u00ed hedge fond na svete s akt\u00edvami vo v\u00fd\u0161ke 223 mili\u00e1rd USD pod spr\u00e1vou (november 2021) a 1500 zamestnancami. Kniha je poh\u013eadom sp\u00e4\u0165 na prek\u00e1\u017eky, ktor\u00fdm museli \u010deli\u0165. V druhej \u010dasti Ray rozober\u00e1 princ\u00edpy, ktor\u00e9 sa tiahnu v\u0161etk\u00fdmi oblas\u0165ami podnikania a ktor\u00e9 vytvorili po\u010das rastu, pri\u010dom nazna\u010duje, \u017ee ka\u017ed\u00e1 spolo\u010dnos\u0165 by si mala vytvori\u0165 vlastn\u00e9 princ\u00edpy. Hovor\u00ed, \u017ee jeho ultim\u00e1tnym cie\u013eom je h\u013eada\u0165 pravdu. Pr\u00edroda n\u00e1m dala boles\u0165, aby n\u00e1s upozornila. Boles\u0165 by mala vies\u0165 k reflexii. A t\u00e1 n\u00e1s vedie k pokroku.<\/span> <\/span><\/p>\n

Najzauj\u00edmavej\u0161ie techniky v knihe pre m\u0148a boli\u2026 ma\u0165 kou\u010da, ktor\u00fd pom\u00e1ha \u013eu\u010fom zvl\u00e1da\u0165 probl\u00e9my. Okam\u017eit\u00fd zbera\u010d sp\u00e4tnej v\u00e4zby \u2013 kedyko\u013evek, ktoko\u013evek, \u010doko\u013evek, by\u0165 radik\u00e1lne otvoren\u00fd. Baseballov\u00e9 karti\u010dky \u2013 transparentn\u00e9 zobrazovanie siln\u00fdch a slab\u00fdch str\u00e1nok v\u0161etk\u00fdch \u013eud\u00ed vo firme, podporen\u00e9 overen\u00fdmi osobnostn\u00fdmi testami ako Myers-Briggs. Ve\u013emi d\u00f4kladn\u00e9 vzdel\u00e1vanie \u013eud\u00ed prostredn\u00edctvom nahr\u00e1van\u00fdch stretnut\u00ed a \u0161kolen\u00ed. A ove\u013ea viac. My\u0161lienka neust\u00e1leho nastavovania, prisp\u00f4sobovania a prehodnocovania zdie\u013ean\u00fdch princ\u00edpov je jednoducho transforma\u010dn\u00e1.<\/span> <\/span><\/p>\n

<\/span><\/p>\n

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\u010clensk\u00e1 ekonomika<\/span><\/b>
\nAutor: Robbie Kellman Baxte<\/span>
\nOdporu\u010dil mi: Audible<\/span><\/i> <\/span><\/p>\n

T\u00fato audioknihu som dostal od Audible zadarmo za to, \u017ee som \u010dlenom (\u010fakujem Audible!). Je zalo\u017een\u00e1 na rozv\u00edjan\u00ed my\u0161lienky, \u017ee z\u00e1kazn\u00edkov nem\u00e1me vn\u00edma\u0165 len ako z\u00e1kazn\u00edkov. Ale ako \u010dlenov komunity. \u010clenstvo je viac ne\u017e \u201epredplatn\u00e9\u201c. Ide o postoje, pocity, pocit prepojenia a hodnoty. Z\u00e1rove\u0148 na\u010drt\u00e1va k\u013e\u00fa\u010dov\u00e9 strat\u00e9gie, ako prem\u00fd\u0161\u013ea\u0165 o transform\u00e1cii status quo. Vedie v\u00e1s k investovaniu do budovania vz\u0165ahov a \u00faspechu z\u00e1kazn\u00edkov. Prem\u00fd\u0161\u013eajte o neust\u00e1lom vz\u0165ahu v\u00fdmeny hodn\u00f4t, nie o jednotliv\u00fdch transakci\u00e1ch.<\/span> <\/span><\/p>\n

Aj ke\u010f to m\u00f4\u017ee by\u0165 pomerne jednoduch\u00e9 v B2C biznise s o\u010dividn\u00fdmi pr\u00edkladmi ako Netflix, McDonalds alebo Apple, je to ve\u013emi aplikovate\u013en\u00e9 aj v B2B. Pekn\u00fdm pr\u00edkladom je Salesforce, ktor\u00fd si p\u00f4vodne produkt kupovali jednotliv\u00ed obchodn\u00edci, ktor\u00fdm pom\u00e1hal dosahova\u0165 lep\u0161ie v\u00fdsledky. A z t\u00fdchto in\u0161pirovan\u00fdch jednotlivcov, ktor\u00ed boli s\u00fa\u010das\u0165ou komunity, sa vir\u00e1lne rozr\u00e1stol do podnikov a spravil zo Salesforce multimiliardov\u00fa spolo\u010dnos\u0165.<\/span> <\/span><\/p>\n

Ve\u013emi in\u0161pirat\u00edvne \u010d\u00edtanie pre ka\u017ed\u00e9ho, kto h\u013ead\u00e1 revolu\u010dn\u00fd krok vo svojej produktovej a z\u00e1kazn\u00edckej strat\u00e9gii.<\/span> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Odkedy si pam\u00e4t\u00e1m, v\u017edy som si u\u017e\u00edval \u201ekonzumovanie vedomost\u00ed\u201c z kn\u00edh do svojho mozgu. Tento sm\u00e4d po u\u010den\u00ed sa siaha a\u017e do mojich t\u00edned\u017eersk\u00fdch rokov, ke\u010f som za\u010dal prem\u00fd\u0161\u013ea\u0165 o tom, \u017ee sa stanem podnikate\u013eom.<\/p>\n","protected":false},"author":1,"featured_media":3150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[59],"tags":[],"class_list":["post-3151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy"],"yoast_head":"\nMartin Kostic\ufe31Top 5 kn\u00edh, ktor\u00e9 ovplyvnili m\u00f4j \u017eivot v roku 2021 - Emark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emarkanalytics.com\/sk\/martin-kostic\ufe31top-5-knih-ktore-ovplyvnili-moj-zivot-v-roku-2021\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin Kostic\ufe31Top 5 kn\u00edh, ktor\u00e9 ovplyvnili m\u00f4j \u017eivot v roku 2021 - Emark\" \/>\n<meta property=\"og:description\" content=\"Odkedy si pam\u00e4t\u00e1m, v\u017edy som si u\u017e\u00edval \u201ekonzumovanie vedomost\u00ed\u201c z kn\u00edh do svojho mozgu. 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